Bob Phibbs and Phil Town
Here’s a clip from my recent appearance on MSNBC’s Your Business. If you’re an MSN site member, please watch the clip and vote/comment on it. Among other topics, we talk about the importance of word-of-mouth marketing.
Business Answers: Cost-effective marketing
Bob Phibbs, founder of the consulting firm The Retail Doctor, and Phil Town, author of “Rule #1,” answer viewer questions on franchising, adjusting prices, and advertising.
LINK: http://video.msn.com/video.aspx?mkt=en-us&brand=&vid=5191edef-3cbb-4545-8ab7-55b662193f7b&f=&fg=rss
