MSNBC – Bob Phibbs Answers Your Business Questions

 
Here’s a clip from my recent appearance on  MSNBC’s Your Business.  If you’re an MSN site member, please watch the clip and vote/comment on it.  Among other topics, we talk about the importance of word-of-mouth marketing. 
Business Answers: Cost-effective marketing
Bob Phibbs, founder of the consulting firm The Retail Doctor, and Phil Town, author of “Rule #1,” [...]

Excuse Me, Do You Work Here? No, I Fold Clothes

In a recent article by Jennifer Saranow in the WSJ (July 9, 2009) , Gap Inc. says it has trained “hundreds of thousands” of Gap store employees in the art of folding since the late 1980s.
The folding craze at Gap began in the 1980s when Millard Drexler, who as a boy had sorted towels at [...]

June Retail Sales – What If They Gave A Recession And Nobody Covered It?

Just because CNN and the rest of the media can’t put the big red R on the news, and the oil prices continue to bubble upwards and the stock market remains a roller coaster – people are still shopping. What would happen if we had a recession and nobody covered it? Would it still happen?

Fat Farms Fighting For Fuel Dollars

This was the headline in AdAge this week “Weight Watchers, Jenny Craig Suffer as Consumers Have Less Money to Spend on Losing Weight.” It went on to say, ”As gas and commodity prices rise, consumers are finding themselves with fewer spare dollars to reduce their spare tires. As a result, marketers of organized diet programs [...]